以陶瓷為媒，以潮玩為語，共赴一場非遺活化與潮流創作的全球盛宴。為推動陶瓷非物質文化遺產的創新性發展，賦能潮玩產業轉型升級，搭建具有國際影響力的設計交流平臺，“瓷塑萬象?潮動未來”2026 CATDC首屆國際陶瓷潮玩設計大賽現已正式啟動，面向全球設計師、藝術家及創意機構發出誠摯邀約。
  一、組織架構
  主辦單位：
  聯合國教科文組織陶瓷文化保護與創新教席、江西省美術家協會、江西省陶瓷行業協會、景德鎮市文聯、香港輕工業協會
  承辦單位：
  景德鎮陶瓷大學設計藝術學院、景德鎮陶瓷大學美術學院、景德鎮陶瓷大學國際文化傳播學院、景德鎮市昌江區文化廣電旅游局、景德鎮市國興文化旅游有限公司、景德鎮潮玩特色小鎮運營管理有限公司
  學術支持單位：
  景德鎮陶瓷大學、中國非物質文化遺產保護協會陶瓷分會
  二、參賽須知
  （一）參賽對象
  全球潮玩設計師、設計機構、藝術院校師生、陶瓷企業、文創團隊，以及跨界藝術創作者。個人或團隊（成員不超過5人）均可報名，無國籍、年齡、性別限制。
  （二）創作方向
  大賽鼓勵多元化的陶瓷跨界融合，設立五大創作方向：傳統文化潮流化、未來科技向、情感治愈向、產品創新、空間裝置。我們期待看到陶瓷在潮流語境下的無限可能。
  （三）時間安排
  （四）報名通道（全程免費）
  官方公眾號：昌南里世界陶瓷潮玩小鎮（信息發布）
  官方郵箱：taowanlidi@163.com（郵件標題格式：陶瓷潮玩大賽+姓名+作品名）
  院校統一報名通道：003294 jcu.edu.cn（僅限院校集中組織報名）
  咨詢電話：
  報名表：2026CATDC｜首屆國際陶瓷潮玩設計大賽報名表.docx
  三、獎項設置
  大賽設置雙賽道，總獎金豐厚。獲獎作品將有機會獲得簽約推廣、產業落地、全球展出等重磅權益。
  賽道一：陶瓷潮玩設計大賽（人民幣，稅前）
  賽道二：陶玩里IP共創設計大賽（人民幣，稅前）
  （注：共創IP限大碗、昌南仔、潮玩館等陶玩里園區內IP）
  四、評審機制
  大賽采用初評（線上）+復評（線下）雙階段評審，初評及復評評審現場由公證處指派公證員全程監督，并對評審結果出具公證文書，確保公平公正公開。
  ·初評評委團（13人）：由院校專家、IP設計師、陶瓷非遺傳承人、電商代表及國際評委聯合組成，從創意性、藝術性、工藝性、商業潛力、文化表達五大維度進行評選。
  ·復評評委團（9人）：聚焦實物還原度、工藝精度、落地性與市場價值，以實物作品為核心評審依據。
  五、投稿要求
  （一）實名投稿
  所有報名者須實名提交報名表、個人照片。集體創作須以一人為代表報名，并在報名表中提供完整團隊名單。
  （二）作品信息
  1.投稿請注明參賽賽道（陶瓷潮玩設計大賽/IP共創設計大賽）。同一作品不能同時投稿兩個賽道；每位報名者在每個賽道中各限投稿二件（套）。
  2.陶瓷潮玩設計大賽：需按要求填寫報名表，每件（套）作品須提供不少于三個角度（正面、側面、局部特寫）的電子版照片，分辨率不低于300DPI，不小于3M的JPG格式。初評提交電子版照片，復評需要提交實物。
  3.IP共創設計大賽：需按要求填寫報名表，參賽作品須以陶玩里園區自有IP（包括大碗、昌南仔、潮玩館等）為創作對象。初評需提交完整的設計方案圖稿；入圍復評需提交打印展板，展板尺寸90cm*120cm。
  （三）知識產權與原創聲明
  1.參賽者須保證參賽作品為原創，對其擁有完整、合法、無爭議的知識產權（包括但不限于著作權、專利權、商標權等），不得侵犯任何第三方的知識產權或其他合法權益。
  2.參賽作品不得違反有關法律法規及社會道德規范。
  3.參賽者須在提交作品時簽署《原創承諾書》
  4.主辦方不負責對參賽作品的原創性、創意來源合法性、是否侵權等進行調查、核實。若發生知識產權糾紛，由參賽者自行承擔全部法律責任；已獲獎的，主辦方有權取消其獲獎資格并收回獎金及證書。
  5.為維護參賽者合法權益，主辦方建議參賽者在參賽前自行向有關部門申請知識產權保護。
  （四）實物提交
  1.作品入圍后必須提供實物進行現場展出、復評，并附展示需求及安裝說明書。
  2.入圍作品寄送至指定地址的運費及國際作品清關費用由作者承擔，退件費用由主辦方負責。
  3.作品須妥善包裝、自行保價。作品抵達指定地點后，將由組委會工作人員全程錄像開箱；運輸途中產生的作品破損，主辦方不承擔相關責任。若發生破損，組委會將及時通知作者。
  4.IP共創設計大賽類作品入圍后，須打印設計展板送至現場展出與評審。
  （五）版權與使用規則
  1.未入圍作品：著作權完全歸作者所有，主辦方僅可在賽事宣傳中標注“參賽作品”進行非商業性展示。
  2.入圍但未獲獎作品：作者保留完整著作權，主辦方獲得自終評公示之日起一年內的優先商業合作談判權。
  3.獲獎作品（金銀銅獎）：獲獎作品由主辦方收藏，雙方須在頒獎前另行簽署《作品收藏協議》、《著作權許可使用協議》，明確約定授權范圍（包括但不限于展覽、宣傳、生產、銷售等）、授權期限、地域范圍、收益分配機制等具體事項。獎金為賽事獎勵，不視為著作權轉讓的對價。作者署名權歸作者所有。
  4.IP共創設計大賽獲獎作品：具體版權歸屬及使用規則以另行簽署的協議為準。
  六、活動聲明
  本次大賽在千年瓷都景德鎮舉辦，以“非遺活化、設計創新、產業落地、國際傳播”為核心宗旨。我們致力于發掘全球陶瓷潮玩領域的新銳力量，打造頂級賽事IP，推進文旅深度融合，讓千年陶瓷文化在潮流時代中煥發新生。
  現誠邀全球設計師、潮玩藝術家、陶瓷匠人、非遺傳承人及高校師生踴躍投稿，共赴這場陶瓷與潮玩的跨界盛宴！
  七、補充規則
  本公告如有未盡事宜，由大賽組委會另行制定補充規則，補充規則與本公告具有同等效力。
  八、賽事咨詢
  ·官方公眾號：昌南里世界陶瓷潮玩小鎮
  ·咨詢電話：
  ·官方郵箱：taowanlidi@163.com
  活動最終解釋權歸大賽組委會所有
  2026 CATDC|Global Launch of the 1st International Ceramic Art Toy Design Competition
  To drive innovation in ceramic intangible cultural heritage,empower the upgrading of the art toy industry,and build an international platform for design exchange,the 1st International Ceramic Art Toy Design Competition&IP Co-Creation Design Competition is officially launched.We invite designers worldwide to join us,using ceramics as a medium and art toys as a language to create a new vision for revitalizing intangible cultural heritage and trendy creation.
  This competition is guided by Jingdezhen Ceramic University，co-hosted by,the UNESCO Chair for the Protection and Innovation of Ceramic Culture,Jiangxi Artists Association,Jiangxi Ceramic Industry Association,Jingdezhen Federation of Literary and Art Circles,and Hong Kong Light Industry Association.It is organized by the Bureau of Culture and Tourism of Changjiang District,Jingdezhen,and Changjiang District State-owned Assets Company.It is strongly supported by the School of Fine Arts,School of Design and Art,School of International Culture&Communication of Jingdezhen Ceramic University,Tencent,China Animation Group,and other institutions.
  I.Entry Guidelines
  ·Eligibility:Global art toy designers,design agencies,teachers and students of art academies,ceramic enterprises,cultural and creative teams,and cross-border artists(individuals or teams of up to 5 people).No restrictions on nationality,age,or gender.
  ·Creation Themes:Five directions—trendy reinterpretation of traditional culture,futuristic tech style,emotional healing style,product innovation,and spatial installations.Cross-border integration of ceramics is encouraged.
  ·Registration Period:May 1–September 2,2026(free of charge).
  ·Registration Channels:
  *Official WeChat Official Account:Changnanli World Ceramic Art Toy Town
  *Submission Email:taowanliccta 163.com(Email subject:Ceramic Art Toy Competition+Name+Work Title)
  *Exclusive Channel for Partner Universities:003294 jcu.edu.cn
  *Inquiry Phone:
  II.Generous Prizes
  The competition features two tracks with substantial prize pools.Winning works will enjoy signing promotion,industrialization,global exhibitions,and more benefits:
  Ceramic Art Toy Design Competition（pre-tax）
  Grand Award(Gold):1 winner—50,000 RMB+certificate+trophy+brand signing+global promotion
  2.National Trend Pioneer Silver Award:2 winners—20,000 RMB+certificate+trophy+influencer promotion+digital collectibles
  3.Commercial Potential Bronze Award:3 winners—10,000 RMB+certificate+trophy+platform residency+cross-border collaboration
  4.Rising Designer Award:10 winners—1,000 RMB+certificate+trophy+corporate cooperation opportunities
  5.Popular Breakthrough Award:100 winners—electronic certificate+inclusion in yearbook+online&offline exhibitions
  IP Co-Creation Design Competition（pre-tax）
  IP Co-Creation Gold Award:1 winner—10,000 RMB+certificate+trophy+corporate cooperation
  2.Best IP Creativity Award:100 winners—200 RMB+honorary certificate
  All winning works will be included in the International Ceramic Art Toy Design Yearbook,listed on international rankings,and prioritized for international exhibitions,patent applications,media interviews,and internships.
  III.Authoritative Judging
  The competition adopts a two-stage judging system(online preliminary evaluation+physical re-evaluation),supervised by a notary public office to ensure fairness,justice,and openness:
  ·Preliminary Jury(13 members):Composed of university experts,IP designers,ceramic craftsmen,e-commerce representatives,and international judges.Judging criteria:creativity,artistry,craftsmanship,commercial potential,and cultural expression.
  ·Re-evaluation Jury(9 members):Focuses on physical realization,craftsmanship precision,industrial feasibility,and market value,with physical works as the core basis.
  IV.Submission Requirements
  1.Real-name Authentication:All applicants must register with real names,upload a personal profile(within 200 words),a photo,and work photos.For group creations,one representative shall register and list all team members in the profile.
  2.Work Information&Specifications:
  lMark the entry category(Ceramic Art Toy or IP Co-Creation Design Competition).Each applicant may submit up to 2 works(sets)per category.
  lProvide work title,description(within 100 words),creation date,dimensions(L×W×H),weight,and materials.
  lSubmit 3 digital photos(front,side,close-up)of each work:JPG format,≥300 DPI,≥3MB.
  3.Shortlisted works must be exhibited on-site.Participants shall also submit display requirements,installation instructions and other relevant documents.
  4.Shipping fees for shortlisted works and customs clearance fees for international entries shall be borne by the creators.The return shipping fees will be covered by the Organizer.
  5.Gold,Silver and Bronze Award-winning works will be collected by the Organizer,with copyright shared by both parties.
  6.For entries of the IP Co-creation Design Competition category,all shortlisted works must be printed and framed for on-site exhibition and final evaluation.
  7.Event Schedule
  lCall for Entries:May 1–September 2,2026
  lPreliminary Evaluation&Result Announcement:September 8,2026
  lPhysical Work Submission:September 9–September 30,2026(Physical works are mandatory for shortlisted entries)
  lFinal Evaluation&Result Announcement:October 18,2026
  lExhibition Period:October 18,2026–January 2027
  lAward Ceremony:December 30,2026
  V.Centering on Revitalizing Intangible Cultural Heritage,Innovative Design,Industrial Implementation and Global Communication,this competition aims to discover emerging talents in global ceramic trendy toy design,build a top-tier event IP,and revitalize the age-old ceramic culture in the modern trend era.We sincerely invite designers,trendy toy artists,ceramic artists,inheritors of intangible cultural heritage,teachers and students from universities worldwide to submit entries and join this wonderful crossover feast of ceramics and Art-toys.
  VI.All rights reserved by the the Organizers.

  2026CATDC｜首屆國際陶瓷潮玩設計大賽報名表.docx

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