01
  賽道名稱/Competition
  “陽明文創”創意設計大賽
  Yangmingism Cultural and Creative Design Competition
  02
  賽事簡介/Introduction
  陽明心學”源自明代著名思想家王陽明，是中華文化的璀璨瑰寶，其核心思想如“心即理、知行合一、致良知、生態智慧”等，不僅深刻影響了中國乃至世界的文化格局，也為藝術和設計創作提供了豐富的靈感與啟發。本次賽事依托第九屆米蘭設計周——中國高校設計學科師生優秀作品展，旨在通過文化傳承與創新，探索陽明心學在新時代下的新形態、新語義、新媒介，發掘其在全球語境中的當代價值，推動“陽明心學”的國際化傳播，讓世界看到中國優秀傳統文化的深度與創新。
  Yangmingism,originating from the renowned Ming Dynasty philosopher Wang Yangming,is a shining gem of Chinese culture.Its core principles,such as Mind is Principle,Mind and Hand,the Extension of Innate Moral Knowledge,and Ecological Wisdom,have not only profoundly influenced the cultural landscape of China and the world but have also provided rich inspiration to artists and designers in diverse innovation areas.As a sub-track of the 9th Milan Design Week China Collegiate Design Competition&Exhibition,this competition aims to explore new forms,meanings,and representations of Yangmingism in the modern era through cultural heritage and innovation.It seeks to explore the contemporary value of Yangmingism and showcase profound Chinese culture globally.
  03
  命題單位/Organisations
  承辦單位：寧波諾丁漢大學
  協辦單位：寧波市委宣傳部、浙江大學寧波科創中心國際合作設計分院、余姚市委宣傳部、余姚市僑聯、國際陽明學研究中心
  合作單位：浙江大學、北京理工大學、南方科技大學、東華大學
  Organiser:University of Nottingham Ningbo China
  Supporters:Communication Department of Ningbo Municipal,International School of Design,Ningbo Innovation Center,Zhejiang University,Communication Department of Ningbo Municipal,Yuyao Federation of Returned Overseas Chinese,International Research Center of Yangmingism,Zhejiang,China
  Cooperators:Zhejiang University,Beijing Institute of Technology,Southern University of Science and Technology,Donghua University
  04
  命題主題/Theme
  “知行共融，創意傳承”
  “Unity of Knowledge and Action;Heritage,Culture and Creativity”
  05
  主題釋義/Interpretation
  “知行合一”是王陽明心學的核心思想，主張知識與行動的統一，強調只有通過實踐才能真正理解和實現所學的知識。本次大賽的主題“知行共融，創意傳承”強調了傳統思想與現代創意設計的融合，希望參賽者能夠通過設計作品展現出王陽明的哲學思想如何在當今社會中得以傳承和應用。參賽者可從以下三個方面展開創作：
  思想的可視化：如何通過視覺設計將王陽明的“知行合一”哲學表達出來？參賽者可以從歷史人物故事、哲學概念、名言警句中汲取靈感，并通過創新的形式轉化為視覺作品。
  古與今的融合：參賽者可以思考如何將傳統文化元素與現代設計手法相結合，展現陽明心學在當代生活中的意義和價值。例如，可以使用現代設計語言重新詮釋古代符號、場景或人物形象。
  實踐中的創新：參賽者可以通過作品傳達出個人對“知”與“行”的理解，尤其是如何通過行動來實踐理念，并在實踐中進行創新。
  “The Unity of Knowledge and Action”is the core idea of Wang Yangming’s philosophy,emphasising that true comprehension of knowledge can only be achieved through action.A similar idea in design education and practice is known as“Learning by Doing.”The theme of this competition underscores the fusion of cultural heritage with modern innovations.It also encourages participants to showcase how Yangmingism can be inherited and applied in today’s society through product semantics,experimental documentaries,social media designs,etc.The following three directions are recommended for participants to start creation:
  Visualisation of Philosophy:How can Wang Yangming’s philosophy of“the Unity of Knowledge and Action”be represented through graphic and product design?Participants can draw inspiration from historical figures,philosophical concepts,and famous articles from Wang Yangming and transform these ideas into visual works.
  Fusion of Tradition and Modernity:Participants are encouraged to explore how traditional cultural elements can be integrated with modern technologies to showcase Wang Yangming’s philosophy in contemporary life.For example,modern design language/media can reinterpret/represent ancient symbols,scenes,or figures related to Yangmingism.
  Innovation in Practice:Participants can reflect on their past design projects,which succeeded by following the approach of“Unity of Knowledge and Action.”This direction focuses more on demonstrating the design process,how ideas can be implemented iteratively,and how innovation is achieved through“Learning by Doing.”
  06
  賽事宗旨/Purpose
  以“陽明心學”為啟發，強調“知行合一”在設計創作中的重要指導意義，將中國優秀傳統技藝、文化、思想與現代產業需求相結合。本次大賽將面對四個類別進行作品征集，分別為：視覺傳達、產品設計、空間設計、數字媒體。要求作品創意鮮明并緊扣賽事主題、技法精湛傳承中國文化審美、表達完整且符合相應設計類別行業規范和技術標準。
  Inspired by Yangmingism,this competition emphasises the significance of the“Unity of Knowledge and Action”in design education and practice.We call for innovations integrating traditional Chinese crafts,culture,and philosophy with modern technologies.The competition will collect entries in four categories:Visual Communication,Product Design,Spatial Design,and Digital Media.Entries are required to showcase creativity closely aligned with the competition theme,demonstrate refined craftsmanship that embodies the aesthetics of Chinese culture,and present a complete expression that adheres to the respective design categories'design and technical standards.
  07
  參賽對象/Participants
  本賽道面向海內外設計院校及從業者征集作品，中國境內參賽者通過大賽官網通道（https://milan-aap.org.cn）完成作品投遞，海外參賽者請發送作品至郵箱：yangming milan-aap.org.cn（請在投稿郵件中提供詳細的參賽信息，包括作者姓名、作品名稱、指導老師和參賽單位。）
  本科生：在校及五年內畢業的本科生
  研究生：在校及五年內畢業的研究生（博士生、碩士生）
  高職高專學生：在校及五年內畢業的專科生
  高校教師：高校在職教師及聘任的行業導師、兼職教師等
  專業設計師：設計從業者及設計愛好者
  This competition is open to design institutes and professionals worldwide.Participants in China can submit their works through the official website at https://milan-aap.org.cn,while international participants can email their submissions to yangming milan-aap.org.cn(Please attach detailed credits information in the email,including the names of designers,project,advisors,and institute/company.)
  Undergraduate Students:undergraduate students and those who have graduated within the past five years
  Graduate Students:Master and PhD students and those who have graduated within the past five years
  Vocational and Technical College Students:Current students in vocational or technical programs and those who have graduated within the past five years
  Educators:Full-time university teachers,as well as appointed industry mentors and part-time instructors
  Professional Designers:Design professionals and design enthusiasts
  08
  投稿時間/Dates
  2024年10月16日-2024年12月31日
  Calling for entries from October 16 to December 31,2024
  09
  作品規格/Requirements
  視覺傳達類
  創作者可基于“陽明心學”為啟發，以傳播陽明文化為目標，展開二維平面設計的創作。作品形式包括：海報、包裝、插畫等。
  產品設計類
  創作者可自由選擇三維產品類別，結合產品功能和交互語義，體現“陽明心學”的思想內涵。作品形式包括：文創禮品、藝術裝置、工藝手作、消費電子、工業設備等。
  空間設計類
  創作者可自由選擇空間類別，結合空間功能和屬性，營造具有“陽明文化”韻味的空間設計。作品形式包括：室內設計、展示設計、建筑設計、環境設計等。
  數字媒體類
  創作者可自由設計腳本，其創作旨在推動“陽明文化”的國際化傳播。作品形式包括：動畫、短視頻、微電影、表情包類。
  1.作品文件：
  圖片作品：單幅作品須A3幅面、300dpi、JPG、RGB或CMYK；若系列作品，可提交不超過6件；若另附動態呈現作品須GIF格式、不小于72dpi，節奏流暢不卡頓。
  視頻作品：高清及以上分辨率，編碼格式：H.264、mp4格式，時間長度控制在5分鐘以內，不超過100M。
  2.展示海報：
  1張，將作品編排至統一模板中；根據不同的參賽類別，海報內容應遵照相應行業規范編排設計內容。
  備注：
  圖片類作品，創作團隊人數不超過3人，指導老師不超過2人；視頻類作品，創作團隊人數不超過5人，指導老師不超過2人。
  以上所有類別作品均允許使用AI協助完成創作，但使用AI輔助的過程必需在設計說明中以單獨段落詳細說明，包括AI工具名稱、提示詞、以及描述指令等。否則，投稿作品將失去評獎資格。
  Visual Communication
  Participants can create graphic designs to represent Wang Yangming’s philosophy and relevant cultures.The forms of the works may include posters,packaging,illustrations,etc.
  Product Design
  Participants can choose any product,combining aesthetic,functionality,and user experiences with semantics that reflect Wang Yangming’s philosophy.The forms of the works may include cultural and creative gifts/souvenirs,art installations,handmade crafts,consumer electronics,industrial equipment,etc.
  Spatial Design:
  Participants can choose any spatial category,integrating space functionality and attributes to create designs that capture the essence of Wang Yangming’s philosophy.The works may take the forms of interior design,exhibition design,architectural design,environmental design,etc.
  Digital Media
  Participants can freely design scripts to promote Yangmingism.The works may include animation,short videos,microfilms,emojis,etc.
  1.Works files:
  Picture File Requirements.Single work submissions must be in A3 size,300 dpi,JPG format,and RGB or CMYK colour mode.Up to 6 pages can be submitted for a series.If additional dynamic demonstrations are included,they must be in GIF format,with a resolution of at least 72 dpi,and should run smoothly without lag.
  Video File Requirements.The resolution must be HD or higher.The encoding format should be H.264,in mp4 format.The video length should be limited to within 5 minutes,and the file size should not exceed 100 MB.
  2.Poster:
  Display Requirements.Poster templates must be downloaded from the competition’s official website.All works must be arranged on a unified template.The poster content must follow the respective industry norms and design standards depending on the competition category.
  Notes:
  Picture File Requirements:Each design team can have up to 3 members,with a maximum of 2 instructors.Video File Requirements:Each design team can have up to 5 members,with a maximum of 2 instructors.
  AI-Assisted Creation.Works created with AI assistance are allowed,but the process of AI assistance must be explained in detail in a separate paragraph within the design description.The description must include the AI tool’s name,prompts,and any specific instructions used.Failure to include this information will result in disqualification from the competition.
  10
  評分標準/Judging Creteria
  創意性（35%）：作品應緊扣大賽主題，本著原創的精神進行創作。創意性重點考量作品在“陽明心學”和設計作品之間的聯系是否新穎、合理、利于傳播。
  審美性（35%）：作品需充分呈現創作者的美學表達能力。作品整體美學語言需和諧統一，且注重作品的細節的品質感，包括排版、字體、色彩、視覺編排等。作品不僅需要呈現視覺美感，其傳遞出的內在人文藝術之美更加可貴。
  規范性（30%）：作品表達需符合相關行業和專業規范，如在使用場景、服務對象、材質、制造、工藝、工程考量等方面的專業闡述。
  Creativity(35%):The work should closely align with the competition’s theme and be created with an original spirit.Creativity will focus on evaluating whether the connection between Wang Yangming’s philosophy and the design is innovative,logical,and effective.
  Aesthetics(35%):The work must fully demonstrate the creator’s aesthetic expression.The overall aesthetic language should be harmonious and unified,with attention to the quality of details such as layout,typography,colour,and visual arrangement.The work should display visual beauty;expressing profound cultural beauty is even more valuable.
  Compliance(30%):The work must meet relevant industry and professional standards,including professional articulation in usage scenarios,target audience,materials,manufacturing,craftsmanship,and engineering considerations.
  11
  獎項設置/Awards
  按照征集總量設置獎項比例如下：
  一等獎：組委會頒發證書（0.5%）
  二等獎：組委會頒發證書（1%）
  三等獎：組委會頒發證書（2%）
  注：中國高校及海外渠道投稿作品分別按以上比例評獎。
  The proportion of awards will be distributed based on the total number of submissions:
  First Prize:0.5%of the total submissions
  Second Prize:1%of the total submissions
  Third Prize:1.5%of the total submissions
  Note:The submissions from universities within China and overseas channels will beawarded prizes separately based on the aforementioned proportions.
  特別聲明/Special Statements
  1.所有投稿作品的署名權歸投稿者所有。
  2.主辦單位對所有來稿并獲得等級獎的作品及論文擁有但不限于進行復制用以宣傳、信息網絡傳播、出版、發行、展覽、改編等權利。
  3.凡投稿者視為認同并遵守本公告的各項條款，主辦單位保留對本公告各項條款的修訂及最終解釋權。
  4.所有參賽作品必須遵守中國相關的法律、法規以及道德規范，內容應積極健康向上，符合民族文化傳統。作品內容涉及有國家當代疆域版圖，地圖以中國國家相關出版社或相關國家地圖網站（如：中華人民共和國自然資源部網站）相關地圖為準，并在文檔中說明本作品地圖來源。
  5.參賽作品應為參賽者近兩年內原創作品，且截止投稿前未獲得過其他賽事省級以上等級獎。
  1.All submitted works retain the right of authorship with the original creators.
  2.The organisers reserve the right to reproduce,distribute,publish,exhibit,adapt,and use the submissions that win prizes for promotional purposes and information network dissemination.
  3.By submitting works,participants are deemed to have acknowledged and agreed to abide by the terms of this announcement.The organisers reserve the right to amend and interpret the terms of this announcement.
  4.All entries must comply with China’s relevant laws,regulations,and ethical standards.The content should be positive,healthy,and aligned with the nation’s cultural traditions.For works involving contemporary national territorial maps,the maps must be sourced from official Chinese publishers or relevant national map websites(e.g.,Ministry of Natural Resources of the People’s Republic of China),and the source must be cited in the documentation.
  5.The submitted works must be original creations by the participants within the past two years and must have yet to win Chinese provincial-level or higher awards before submission.
  參賽咨詢/Inquiry
  1.參賽者可通過掃描下方二維碼加入“米蘭陽明文創專項賽交流群”咨詢，群內溝通支持中英文交流。
  Participants can scan the QR code below to join the Group for inquiries.Both Chinese and English communication are supported.
  2.鑒于微信溝通群的二維碼只有7天的有效期，在二維碼失效后，請掃下方二維碼添加UNNC小助手的微信進群。
  The QR code above is only valid for 7 days.Please contact the UNNC Assistant by scanning QR code below to join the group.
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