為更好地貫徹落實中共廣東省委關于實施“百縣千鎮萬村高質量發展工程”促進城鄉區域協調發展的決定，展示中國特色社會主義先行示范區的城區示范性、樹立新時代新城區公共形象和全面提升光明區城市品牌美譽度，提升紅星社區吸引力與認可度，深圳市玉塘紅星股份合作公司聯合深圳市平面設計協會（SGDA）公開征集深圳市光明區玉塘街道紅星社區文化標識IP形象設計，將紅星區位優勢、產業優勢、人才優勢、人文優勢、生態優勢協同推進，推動紅星社區從干凈整潔向美麗宜居蝶變，為轄區居民和企業打造宜居宜業的新紅星。
  我們誠邀全國各地的設計精英，以匠心獨運的創意，為紅星社區量身定制一張通往未來的視覺名片，這不僅是一次社區蛻變的視覺見證，更是標榜城市煥新與社群構建的標桿。
  Shenzhen Yutang Hongxing Joint Stock Cooperative Company,in collaboration with Shenzhen Graphic Design Association(SGDA),is openly calling for cultural logo IP design for Hongxing Community,Yutang Subdistrict,Guangming District,Shenzhen.The initiative is launched to better implement the decision of Guangdong Provincial CPC Committee on promoting coordinated urban and rural development through the“High-Quality Development Project for Counties,Towns,and Villages,”and to showcase the exemplary urban area of the Socialist Pilot Demonstration Zone with Chinese characteristics,establish a new public image for the new urban area in the new era,and comprehensively enhance the brand reputation of Guangming District.The open call aims to leverage the area’s locational,industrial,talent,cultural,and ecological advantages to transform Hongxing Community from clean and tidy to beautiful and livable,creating a new,desirable place for residents and businesses.
  We cordially invite design elites nationwide to craft a visually unique representation for the future of Hongxing Community.This is not just a visual testament to the community’s transformation,but also a benchmark for urban renewal and community building.
  紅星社區位于光明區西南部，玉塘街道轄區內，西、南緊臨寶安區，東連光明科學城。紅星社區原稱麻布村，村民皆姓周，屬客家人。村莊起名源于周氏先祖于河邊山坡種麻，長勢旺盛。在抗日戰爭時期，麻布村為東江縱隊活動區域。麻布村犧牲的英烈為革命做出了不可磨滅的貢獻。
  Hongxing Community is located in the southwestern part of Guangming District,within the jurisdiction of Yutang Subdistrict.It borders Bao’an District to the west and south and connects to Guangming Science City in the east.Originally named Mabu(hemp cloth in Chinese)Village,the community’s residents all share the surname Zhou and belong to Hakka people.The village was named after the Zhou ancestors who cultivated hemp on the riverside slopes,where it thrived.During the War of Resistance Against Japanese Aggression,Mabu Village served as an activity area for the Dongjiang Column.The martyrs of Mabu Village made indelible contributions to the revolution.
  得益于改革開放的政策紅利，依靠紅星人骨子里的勤勞、堅韌，再加上吃苦耐勞、艱苦奮斗、努力拼搏的客家人精神指引和支撐，紅星社區實現跨越式發展。紅星社區不僅承載著悠久厚重的人文歷史，還充滿現代化家園氣息，是一片發展的熱土。
  地處光明南門戶，距軌道18號線、29號線規劃站點圳塘站約1.5公里；15分鐘生活圈內自然景觀資源豐富，山環水繞，生態本底良好。隨著“20+8”中玉塘先進制造業園區、鳳凰先進制造業園區的打造，未來紅星社區將成為片區后花園，提供生活配套服務。
  Hongxing Community has achieved remarkable development thanks to the policy benefits of reform and opening up,the inherent diligence and resilience of its people,combined with the Hakka spirit of hard work,perseverance,and determined effort.The community not only carries a rich and profound cultural history but also exudes the charm of a modern home,making it a thriving hub of progress.
  Located at the southern gateway of Guangming District,Hongxing Community is approximately 1.5 kilometers from the planned Zhentang Station of Metro Lines 18 and 29.Within a 15-minute living circle,the community is rich in natural scenic resources,surrounded by mountains and water with a well-preserved ecological environment.With the development of the“20+8”Yutang Advanced Manufacturing Park and Fenghuang Advanced Manufacturing Park,Hongxing Community will evolve into a serene retreat in the area,offering comprehensive living support services.
  紅星社區依托自身的區位條件、發展基礎和資源稟賦的突出優勢，在新機遇、新態勢下，進一步落實“百千萬工程”樣板社區的工作部署。本次征集活動旨在整合紅星社區文化資源，傳遞紅星社區文化魅力及特有文化價值，通過面向社會公開征集設計方案、專家評審、公眾開放咨詢等標準化、專業化流程，打造富有辨識度的玉塘街道紅星社區文化標識IP形象設計，讓紅星社區從“千城一面”的傳統城市形象中脫穎而出。
  Relying on its advantageous location,strong development foundation,and abundant resources,Hongxing Community is further implementing the“High-Quality Development Project for Counties,Towns,and Villages”as a model community amidst new opportunities and trends.This collection activity aims to integrate Hongxing Community’s cultural resources and convey its unique cultural charm and value.By soliciting design proposals from the public,conducting expert reviews,and holding public consultations through standardized and professional processes,we aim to create a distinctive cultural identity IP image design for Hongxing Community,Yutang Subdistrict.This effort will help the community distinguish itself from the traditional uniformity found in urban design.
  光明區玉塘街道紅星社區文化標識設計公開征集活動
  Open Call for Cultural Identity Design of Hongxing Community,Yutang Subdistrict,Guangming District
  本次征集活動面向全社會設計愛好者，鼓勵個人、各大院校及設計機構等積極參與。
  This call is open to design enthusiasts from all sectors of society,and encourages active participation of individuals,universities,and design institutions.
  ①投稿作品創作手法不限，包括但不限于平面類或3D類（如為手繪稿件，請掃描后上傳），需為其繪制三視圖(包括但不限于：正面、側面、背面)，提交作品均為電子稿件形式，格式為JPG、TIF、MP4、Avi等，300dpi以上，作品大小應大于3M，小于200M，提交作品尺寸為420mm*297mm；作品圖片上任何地方不得出現任何作者或參與機構的相關信息。
  ②IP形象設計參展作品需提交黑白稿和彩色設計稿件，IP形象設計基礎提交要素包括：標準字、標準色、輔助圖形、標準組合等基本形象要素；應用延展包括：辦公區域、周邊環境、廣告宣傳、公共關系、線上線下不同媒介推廣應用等。
  ③IP形象設計需附上創作思路、設計理念、內涵注釋等說明，200字以內；并按投稿要求填寫的《報名表》及《投稿承諾函》（文末點擊閱讀原文獲取），以郵件方式一并發送至組委會官方郵箱：SZ_GMHX2024 163.com。
  ④電子郵件標題格式規范為：“光明區玉塘街道紅星社區文化標識設計公開征集活動+作者姓名”；在郵件中注明作者姓名、詳細通訊地址和聯系電話等信息，以公司或機構的形式請另外附上公司名稱、公司簡介、聯系人等信息。
  ⑤任何于截止時間之后送達作品者，無論何種原因，均不具備應征資格。
  ⑥終評獲獎作品一經錄用，可以與使用方繼續達成延展設計合作意向，協助完成光明區玉塘街道紅星社區文化標識IP形象設計標準規范手冊。
  *注：主辦方將安排項目地現場踏勘時間與講解，投稿者根據需求在規定時間到指定項目地點踏勘。
  ①There are no restrictions on the creative techniques of the submitted works,including but not limited to graphic or 3D designs(for hand-drawn pieces,please scan before uploading).Each submission must include three-view drawings(including but not limited to:front,side,and back).Submissions must be in electronic format,such as JPG,TIF,MP4,or Avi,with a resolution of over 300dpi.Artwork sizes should be larger than 3MB and smaller than 200MB,with dimensions set at 420mm*297mm.No identifying information about the author or participating organization should appear anywhere on the work image.
  ②IP image designs for the exhibition must include both black-and-white and color design drafts.The basic elements of IP image design include standard fonts,colors,auxiliary graphics,and standard combinations.Extended applications should encompass various aspects such as office areas,surrounding environments,advertising and promotion,public relations,as well as the promotion and application across different online and offline media.
  ③IP image designs should be accompanied by descriptions of creative ideas,design concepts,and connotative annotations,within 200 words.Additionally,complete“Registration Form”and“Submission Commitment Letter”(available by clicking“Read the Original”at the end of this article)as per the submission requirements and send to the official committee email address:SZ_GMHX2024 163.com.
  ④The email subject should be formatted as:“Open Call for Cultural Identity Design of Hongxing Community,Yutang Subdistrict,Guangming District+Author’s Name”.Please include the author’s name,detailed correspondence address,and contact phone number in the email.For submissions from companies or institutions,please provide additional information such as company name,brief introduction,and contact person.
  ⑤Submissions received after the deadline will not be considered,regardless of the reason.
  ⑥Award-winning submissions from the final evaluation stage may collaborate further with the client to extend the design concept,assisting in the completion of the standard specification manual for the cultural identity IP image design of Hongxing Community,Yutang Subdistrict,Guangming District.
  *Note:The organizers will arrange on-site visits and explanations of the project location.Submitters should visit the designated project site at the specified time as per the requirements.
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